Over the years, Joseph Ashford has been involved actively in public relations. He has been able to accomplish this by developing awareness among the consumers. Additionally, he has been involved in managing the reputation of the company and shifting perceptions clients have about the industry. Joseph Ashford instills the work ethic that he expects his London team to incorporate in attaining the company’s goals and objectives. A high number of the journalists in the company have extensive backgrounds with years of hands-on experience. K4 Media, for instance, provides its team with resources that help in giving the customers proactive solutions. These resources include diverse public relations programs; Prezly, Coverage Book to Gerkan, and Powly.
Having risen through the ranks earning promotion after promotion, Joseph Ashford equipped him with diverse skills in the industry. Throughout Ashford’s career, he has learned how to manage a business and gained an impressive amount of experience and knowledge. Joseph Ashford admits that every business should have a long-term strategy. It is because entrepreneurs sell themselves first before even selling a service or product. It can get achieved by staying up to speed with the current trends in the way businesses communicate to customers and more
In addition, over the years, Ashford has helped businesses stay afloat even in times of financial crisis. Through clever and well-executed strategic marketing, companies can achieve market dominance. To achieve this milestone, the company utilizes several tools of marketing. Among them are HubSpot, Datorama, and Bizible. In London, Joseph has been part of the B2B Marketing Expo. Throughout the event, Joshua Ashford got involved in masterclasses and seminars connecting clients to exhibitors. The CEO believes that most businesses forget the most critical aspect in the industry, the customers. It is because most corporations are focused on revenue projections and market predictions. Joseph Ashford also advocates for environmental protection by providing the community and his team with transformative options.