Category: Online Marketing

Sentient AI – Personalized Merchandising

Genetic algorithms are changing the face of ecommerce. The main problem with A/B testing is the speed at which tests can be completed. They are incredibly slow. Managers can be left waiting for months while developers and marketers test out three or four pages one at a time. The constraints are restrictive to creative freedom and the bottleneck on deployment adversely affects the bottom line. Managers have been begging for […]

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