When you’re looking to start or grow your business, one of the most important things you can do is strengthen your client relationships. These relationships are the backbone of your business, so you must foster them from the beginning. When you first meet with potential clients, you want to make an excellent first impression. You also want to show the client that you’re a reliable business partner and invested in a long-term relationship. Andrew Brooks says that while you may not be able to change your clients’ minds, you can change the way they think about your business. However, you can’t expect your first meeting to be more than a conversation. Instead, use these tips from industry expert Andrew Brooks Sinclair to show your clients that you’re a business worth working with:
The Power of Social Media
When you’re building relationships with your clients, you must use social media as a tool. The Sinclair founder suggests that using social media as a crutch would be helpful. It should be the first thing you do when you wake up and the last thing you do before bed. Your social media presence should reflect the type of business you are—online and offline. You want your social media posts to reflect your brand and the quality of service you offer. Andrew Brooks says that when you consistently post content that highlights your brand, your followers will begin to see it as their own, personalized content. They’ll associate the social media posts with your company, creating a stronger relationship between the two.
The Importance of Authenticity
According to the Sinclair founder, you must be authentic when building a relationship with your clients. This means being yourself and showing the world who you are. You must indicate to the world that you’re a trustworthy business partner. You build strong relationships with your clients when you show the world that you’re a reliable and trustworthy business partner. Clients want to do business with trustworthy businesses, so be careful not to lie about anything. The Sinclair founder hints that your clients will see that reflected in your social media posts when you’re being authentic. If you’re being false on social media, your clients will pick up on it and tune out.
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